Playbooks
Free interactive frameworks that show you exactly where your brand stands across consumer intelligence, retention, and pricing. Takes 90 seconds to 3 minutes. Results are instant.
Most D2C content tells you what to do. Playbooks show you where you stand first. There is a meaningful difference between reading about consumer personas and discovering that your brand has never actually validated who its buyer is. One is education. The other is a decision.
Each Witsauce Playbook is built around a specific founder decision point: how well do I know my consumer, where am I losing customers I already won, is my pricing working against me. The questions are drawn from the same frameworks used in the Witsauce consumer intelligence platform. The results are personalised to your answers, not generic.
Your result includes a named diagnostic pattern, a dimension breakdown, and three specific actions you can take immediately. If you want to go deeper, every result connects to the relevant Witsauce Lens module or a direct advisory session.
Find out how well you really know your consumer across four dimensions: persona clarity, competitive awareness, pricing confidence, and channel fit. Most D2C founders overestimate this score by 30 percent.
What you'll discover
Find out exactly where your brand is losing customers it already won. Six dimensions, six named leak patterns, one primary diagnosis that tells you where to focus first.
What you'll discover
Find out if your pricing is a strategic asset or a growth blocker. Three dimensions, a named pricing posture, and a clear read on whether your price is working for or against your consumer.
What you'll discover
How it works
Step 1
Answer 6 to 10 questions
Each question is drawn from real founder decision frameworks. No trick questions. Specific, honest questions about your brand.
Step 2
Get your instant result
Your score, your named diagnostic pattern, and your weakest dimension. Shown immediately, no email required to see the teaser.
Step 3
Unlock your full report
Enter your email to unlock the full dimension breakdown, your named archetype across every dimension, and three specific next steps. We also email it so you can refer back.
Built for real decisions
Before scaling spend
You are about to increase your acquisition budget. A playbook tells you whether your consumer foundation, retention, and pricing are ready to scale, or whether more spend will accelerate a leaking bucket.
When growth has plateaued
Revenue is flat and you are not sure why. A diagnostic is faster than an agency brief and more honest than a team meeting. Start with what the data actually says.
Before entering a new market
New geography, new category, or new price point. Understanding your consumer intelligence gaps before you enter saves months of misdirected spend.
When something feels off
Conversion is down, retention is slipping, or your messaging stopped working. A playbook gives you a structured starting point before you change anything.
What comes next
Playbook results are not dead ends. Each one connects to the specific Witsauce Lens module that addresses your biggest gap, or to a direct advisory session if you want a human to interpret what the data means for your brand specifically.
Free in Lens
Run the full 16-module consumer intelligence analysis on your brand. Every playbook links to the most relevant Lens module for your result.
Consumer Clarity Session
A 60-minute advisory session. We study your brand before the call. You show up to answers. From $99.
Consumer Research Sprint
A full 5-day consumer strategy document. Personas, positioning, competitive gaps, prioritised actions. From $599.
Free. No signup. Takes under 3 minutes.